A few thoughts on marketing

Asked in a online forum recently: I am thinking about what I could do differently for the next year for my shows and I am thinking about whether involving a marketing company to do some marketing in the city where the show is held would make a large enough difference...
Printer calibration image

Printer calibration image

Many times it’s hard to tell if your inkjet printer is spitting out exactly the color it’s supposed to. Having a test image that represents the full gamut of the color spectrum may help to check that. You can make your own, download them from various color...

Anatomy of my booth labels

One of the things that is useful in the context of any art exhibition is to identify the artwork and provide some details to the viewer. In a gallery setting, these are most often white, with black type, set in a consistent location to the lower right corner of the...

Spam, ham and how to tell the difference

Lately there have been a few comments made here that could conceivably be construed as real comments, and not spammers looking for another site to link to. It looks to me like the spammers are getting cleverer with the wording of completely non-related comments posted...