by jamesp | Aug 27, 2008 | Archive, Art Show Voodoo, Marketing
I love it when shows give you free postcards to mail out to all of your customers. A lot of shows do this, and the art is almost universally terrific, either showcasing a single image, or a montage of all the different styles and media that you might expect to see at... 
by jamesp | Jun 19, 2008 | Archive, ArtShow Beta, Marketing
A lot of artists use big vinyl or canvas banners stretched across the front of their canopy. These signs, while large, aren’t as effective as they could be. They block the flow of air into the roof vents, sit above the awning, and most importantly, are parallel... 
by jamesp | Jun 7, 2008 | Archive, Marketing, Outdoors, Resources
Many artists don’t have the time or the inclination to put together a decent Web site, but a well-organized site is perhaps one of the best marketing tools you can have. The following comment is representative of many artists’ feelings: If my frustration...