Two refugees from the corporate world have started up America Creates, a new artists site with some interesting features. The website is unique for a number of reasons, and stands out among the crowd of wannabe art destination sites. For starters, its creators, Sharon Sinclair and Larry Hitchcock both have extensive creative backgrounds. Larry worked as Creative Director at Disney for years, and was a veteran of rock concert staging before that. Sharon, his partner also has a background in stage design and interior design. Together, they share a love for handmade objects and American craft.
But the site is more than a pretty storefront. They’ve thoughtfully included whole sections on resources for the creative community, forums, blogs and even a way for artists to post video of themselves working in the studio. In their own words:
America Creates is an Internet business that connects American artisans with a local, regional, national and worldwide markets.
America Creates is a showplace for creative goods and services produced by independent American artists and artisans.
America Creates raises awareness of the people, places and events that support creativity in their own communities.
America Creates fosters the education of future generations with learning experiences in the classroom and apprentice programs with local artists and artisans.
America Creates revitalizes the concept of community, inviting all to participate.
The site is still in its infancy, and is looking for talented artists to participate. It is a juried site, so you must go through a vetting process before you are allowed to post work. For more information on how to join America Creates as an artist, click here. If you don’t already have a website, or ecommerce abilities on your current site, this is a terrific opportunity. Joining the site as an artist or crafter is free, but America Creates takes a 25% on any sales made through the site. There is no charge for listing items, unlike Etsy, so limited editions or multiple sizes or colors is not an issue. Creating variations on a single piece is still a bit kludgy, though, as there’s no way to add your own attributes if the pre-filled ones don’t cut it for you.
But there’s more to America Creates than just a store front. Larry and Sharon hope to enable the site as an information hub for events; creative services; guilds and co-ops, galleries, museums and art centers; art schools and associations, and any other resource that you can think of. Listings are free, and it’s a great way to promote your artistic endeavors to a broad audience. The concept of making it an art-based community is unique and sets it apart from sites that are mainly designed to sell.
Larry and Sharon have recently hired a SEM (Search Engine Marketing) firm to help get the word out. They have ambitious plans for publicity, and the practical experience to make this a great place to find information on anything art related. Their goal is give artists the best marketing tool they ever had, but they need you and your work to make it wonderful.
[Note: Unfortunately, this venture never took off. The domain name is for sale. There are still a few videos online on YouTube. May 2020]