I love it when shows give you free postcards to mail out to all of your customers. A lot of shows do this, and the art is almost universally terrific, either showcasing a single image, or a montage of all the different styles and media that you might expect to see at the show on the face of the card.
So why is it that on the back side, most shows fill up the entire card with sponsor logos, copy (granted you do want to know when, where, what, how and all that) and other grimble? They usually remember to leave room for the address and the stamp, too. But what they forget is that most artists will want to indicate where THEY are located in the show. After all, it’s MY postage on the card, I want my name on it too!
A word to the wise promoter: don’t forget to leave room for the artist’s sticker, and to leave the bottom 3/8″ clear for the USPS sticker. Give us a throwaway area that we can cover, or some extra white space. Otherwise, your postcards may just end up in the trash!